Make It Matter: How Small Keepsakes Create Big Connections for Brands and Communities
Identity, Belonging, and Word‑of‑Mouth: Why Tangible Tokens Outperform Digital Alone In an era defined by feeds and fleeting impressions, small, beautifully crafted items turn attention into attachment. Whether for a brand activation, a nonprofit campaign, or a campus initiative, physical symbols help people feel seen, remembered, and part of something larger. A lapel pin on…